Hi, I’m Joe Dowell,

Celebrity trainer, fitness and lifestyle expert, and founder of Dowdell Fitness Systems. Over the past 25+ years, I’ve transformed the bodies of the rich and famous, founded one of America’s top 10 gyms, authored a best-selling book, and have been recognized by famed publications and people from Men’s Health and Vogue to Anne Hathaway and 50 Cent. 

But I’m not all about barbells and body transformation. In fact, I got my start as a model. A spring board that blasted me out of the Big Apple and around the world. After calling stunning cities like Paris and Athens home, I returned to my roots and founded Peak Performance in the heart of NYC. Despite the accolades and a successful 19-year run, my gym closed its doors in 2016—a heartbreaking story for another time. But that didn’t mean I had to stop changing lives. So, I transformed my approach and opened up my online doors — to everyone.

Dowdell Fitness Systems is a cutting-edge, virtual platform for proven fitness plans, personalized nutrition blueprints, and exclusive education that has already helped hundreds of people just like you finally break through poorly programmed exercise routines and cookie-cutter nutrition coaching to chisel the body of their dreams. As a member of the community, you get instant access to my expert coaching and celeb-endorsed resources that have fueled breathtaking transformations for my friends like Gerard Butler, Natalie Portman, and Claire Danes. 

So, take a look around. Thumb through the blog for my free, ‘Best-of’ content. Check out the programs section for tailor-made routines previously reserved for Hollywood elite. And of course, tap contact to give me a shout. I’m not big on automated replies, so I’ll personally write you between Yankees games and Game of Thrones reruns. Talk soon!

— Joe




I have a wealth of experience and knowledge which is why I decided to create all of these training programs
that you will find here. These training programs are designed with your goals and level of experience in mind
and no matter where you are in the world, I can now be your trainer.

Whether you’re looking for a specific training program or you want to discuss something you’ve seen here on
the site, please get in touch by using the form below. I will always endeavor to reply within 24 hours.

Alternatively, you can email me directly at [email protected].

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