Dowdell Fitness Systems – The Story

Back in April of 2016, I closed my gym, Peak Performance, due to some unfortunate circumstances with a contractor while building out a new 25,000 square foot facility where I was planning on relocating and expanding the Peak brand. So after a successful 19 year run in NYC (which was not easy) and being on the brink of taking the next step with Peak, I found myself without my business and brand that I had worked my ass off to build.

I was not only devastating for myself but also for those individuals around me that were negatively affected, like my staff, trainers, and clients. It took me a while to process everything and I was literally on an emotional roller coaster for about 9 months. I was not only struggling with the concept of having to start all over but also what direction was I going to take. It wasn’t until I went home to see my family over Christmas time that I decided I was going to go in a completely different direction from the brick and mortar world that I knew so well.

I decided that I wanted to build a brand that was going to be able to reach people all over the world and not just inside the 4 walls of my gym. It was at that moment that I embarked on a 13-month journey of building Dowdell Fitness Systems which is the culmination of 20+ years of my accumulated knowledge and hands-on experience in the fitness industry. As a result, I have designed over 50 programs (ranging from 8 to 16 weeks in duration) so there is literally a program for everybody.

The Program Builder (see the link below) that I created will suggest the best starting point(s) within my training system based on your response to a series of questions about your training experience, environment, and desired goal. Once you are part of my coaching platform, the system is designed to continually help guide you along your fitness journey. All of my programs are meticulously designed by me and optimized to help you achieve your goals in a smart and efficient manner. In order to leave no stone unturned in ensuring your success, I will give you exclusive access to a wealth of resources including a Nutrition Essentials Handbook, an Essentials of Training & Program Design Handbook, exercise demonstration videos with detailed descriptions for every movement and much more.

So if you’d like to know more, check out these pages:

Program Builder

Best,

Joe

Don’t Stop Here

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